1. Prepared by Laura Daien
Summer 2010- MSU New Media

2. Challenges:
 Amount of restaurants in college
towns
 Price comparison
Goals:
 Promote unique qualities/offerings
 Use social media to increase business
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3.  Build
Fan Base
 Promote university rivalry
 Regular updates
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4.  Twitter
◦ @pizzahse- 149 followers
◦ Repetition
◦ Interaction
 Foursquare- Marketing Opportunity
◦ Deals for frequency/checking in
◦ Perks for mayor
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5.  Develop YouTube Channel
 Where’s Boxy
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6.  Website
◦ Regular New Coupons
◦ Online Ordering- Link to CampusFood
◦ Link to other social media mediums
 E-newsletter
◦ Post on Facebook/Twitter
◦ Include all information that’s on social
media
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7.  Small
campaign at beginning of each
college semester
 Search terms
◦ Late night delivery
◦ Pizza delivery East Lansing
◦ Pizza delivery Ann Arbor
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8. Increased
Customer
Base
Website/
Newsletter
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9.  By Tool:
◦ Facebook: # of fans/interaction
◦ Twitter: #of followers/Re-tweets/Mentions
◦ Foursquare: # of check-ins/tips written
◦ YouTube: # of hits
◦ Google AdWords: # of clicks
◦ Website: Increased Visitors
◦ E-newsletter: Increased subscribers
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10.  Coincide
with school kickoff– run
consistently
 Sole costs:
◦ Tactical implementation- same as current
◦ Discounts/Prizes- $5,000 ($2,500 per
location)
◦ Overall worth: PRICELESS
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